We participated in the IFFT fair in Tokyo for the second time already. The aim was to find an importer that would help us to get our products to the Japanese market. The timeless design of the products is well suited to the Japanese aesthetics. The small size of the beds and the functionality of the products suit well to the small Japanese homes. Therefore, reception has always been very positive.
The IFFT fair is only for professionals. There are also many visitors from outside of Japan. Especially Korean and Chinese buyers are among the many. The event is held at the Tokyo Big Sight exhibition centre, located on the island built on the outskirts of the city.
Participating in the Tokyo fair has always been easy for us, as we are there in Finpro’s co-ordinated Finland Pavilion. Companies in the pavilion were 14 this year. Each had its own section, but everything was under uniform color scheme and the entire pavilion was circled by a blue bar.
In addition to us, the participants were:
Secto Design (https://www.sectodesign.fi/)
Lapuan Kankurit (https://www.lapuankankurit.fi/)
Teemu Järvi Illustrations (http://www.teemujarvi.com/fi/)
More Joy (http://morejoy.fi/fi/)
Eero Aarnio for Jakuetsu
Hukka Design (http://www.hukka.fi/fi/)
Ja Design From Finland ylläpitämä VR-koti
At this point, it’s too early to say how our entry to Japan will eventually go, but at least we can start discussing with a possible importer. This is a great beginning!